- The will-always-vote-National voter
This voter supports National the same way a sports fan supports a particular team. It’s likely that they vote the same way their parents did. It’s not a kind of support that comes from consideration of policy, rather it’s just backing a team.
The house-owning voter
Although not explicitly – National pretty much ran on a policy of not doing anything about the housing crisis. Their single housing specific policy was to increase the first home buyer grant, which is great if you’re the one selling your house. There’s $10,000 more you can sell your house for.
I think a lot of kiwis who have already bought houses, don’t want to see an end to the housing crisis. They want to see houses continue to rise – so they can double their money like they’ve seen others do.
- The I-don’t-like-beneficiaries voter
I think a lot of New Zealanders are sick of what they see as a perverse incentive to welfare dependency in New Zealand – and they’re not without merit.
The single thing I’m most critical of Labour and Green about is their head-in-the-sand ‘everybody should have kids if they want them’ attitude. For educated middle class New Zealanders who put off having kids till they’re in their 30s, seeing a system that seems to enable people who care about their kids far less they do, they can’t abide by.
- The I-believed-Nationals-lies voter
National conducted a campaign of fear mongering about inheritance taxes, and lies about Labour increasing income tax or not budgeting properly.
This has always been National’s strategy – portray Labour as idealistic but incompetent, and that somehow ‘greedy = good business sense’- ignoring that during the last Labour government – they managed to quite successfully produce a budget surplus.